Updated May 2026.
This Privacy Policy of PULCRA PTY LTD ACN 688 313 498 (Us/ us, We/ we, Our/ our) sets out how we collect, use, store, handle and disclose your personal information. It also outlines how you can access and correct that information and how you may lodge a complaint. We operate the website with the domain name www.pulcra.com.au (Platform). By using or accessing our Platform, or providing personal information to us, you (You/ you, Your/ your) agree to this Privacy Policy and consent to our collection, use and disclosure of your personal information in accordance with it.
From time to time, we may revise or update this Privacy Policy or our information handling practices. If we do so, the revised Privacy Policy will be published on the Platform.
We may collect personal information in order to conduct our business, to provide and market services and to meet our legal obligations.
1. The types of information
The Privacy Act 1998 (Cth) (Privacy Act) defines types of information, including Personal information and Sensitive information.
(a) Personal information
Personal information means information or an opinion about an identified individual or an individual who is reasonably identifiable:
(i) whether the information or opinion is true or not; and
(ii) whether the information or opinion is recorded in a material form or not
If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as "Personal information" and will not be subject to this Privacy Policy.
(b) Sensitive Information
Sensitive Information is defined in the Privacy Act as including information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by Us only:
(i) for the primary purpose for which it was obtained;
(ii) for the secondary purpose that is directly related to the primary purpose; and
(iii) with your consent or where required or authorised by law.
2. The types of Personal information we collect and hold
The types of Personal information we may collect and hold includes (but is not limited to) Personal information about:
- your name, address, contact telephone number and other contact details such as your email address;
- payment information (such as credit/debit card or bank details);
- other Personal information required to provide our services in specific cases; and
- details of your use of our products or services
You are not obliged to provide Personal information to us. However, in many cases, if you do not provide Personal information to us, we may not be able to supply the relevant functionality of the Platform.
In some circumstances, you may provide us, and we may collect form you, Personal information about a third party. Where you provide the Personal information of a third party, you must ensure that the third party is aware of this Privacy Policy, understands it and agrees to accept it. If you are providing us with Personal or Sensitive information on behalf of a person who is under the age of 18 that you are the parent or guardian of, you understand that you are consenting to this Privacy Policy on their behalf as their legal guardian.
If it is necessary to provide specific services to you, we may collect Sensitive information about you. However, we will only collect sensitive information from you if you agree to provide it to us, you authorise us to obtain it from a third party or where the collection of the information is required or authorised by or under an Australian Law or a court / tribunal order or otherwise where collection is not prohibited under Australian Law.
3. How Personal Information is collected and held by us
We collect Personal information in the following ways;
- when you fill in and return to us a signed customer form;
- when you submit Personal information through the Platform (such as when you send us a message or fill out an online form);
- in person, for example, when you engage with our employees, agents, or customer service representatives;
- in the course of providing services to you;
- we generally do not collect sensitive information but when We do, We will comply with the Privacy Act
We store personal information, We store your Personal information in a way that reasonably protects it from unauthorised access, misuse, modification or disclosure. We take steps to protect your Personal information against loss, unauthorised access, use modification or disclosure. Some examples of the steps we take to protect your Personal information include:
- ensuring that there are suitable password protection measures and access privileges in place to monitor and control access to our IT systems;
- imposing restrictions on physical access to paper files (if any);
- requiring any third parties engaged by us to provide appropriate assurances to handle your Personal information in a manner consistent with Australian Law; and
- taking reasonable steps to destroy or de-identify Personal information after we no longer need it for our business or to comply with the law.
- The Australian Privacy Principles (APP)
(i) permit you to obtain access to the Personal information We hold about you in certain circumstances (APP 12); and
(ii) allow you to correct inaccurate Personal information subject to certain exceptions (APP 13).
- where you would like to obtain such access, please contact us in writing on the contact details set out at the bottom of this Privacy Policy.
4. Collection of Personal information through activity
Information that may identify you as a user may be gathered during your access with the Platform.
The platform may include pages that use 'cookies' and similar tracking technologies. A cookie is a unique identification number that to improve user experience, analyses website traffic, and delivers personalised content or advertisements and allows the server to identify and interact more effectively with your computer or device. The cookie assists us in identifying what our users find interesting on the Platform.
A cookie may be allocated each time you use the Platform. The cookie does not identify you as an individual in our data collection process, however it does identify your Internet Service Provider.
You can configure your access to the platform to refuse cookies. If you do so, you may not be able to use all or part of the Platform.
5. For the purposes for which we collect, hold, use and disclose Personal information
We collect, hold, use and disclose Personal information for a variety of business purposes including:
- to provide the products or services you have requested from us;
- to improve our business, products and services;
- to promote our business to you;
- to market our other services or products to you;
- to handle and respond to your enquiries, complaints or concerns; and
- to provide Personal information to third parties as set out in this Privacy Policy.
6. Direct marketing
We also collect, hold, use and disclose your Personal information to:
- notify you about the details of new services and products offered by us;
- send you our newsletter and other marketing publications;
- administer our databases for client service, marketing and financial accounting purposes; and
- to comply with our legal requirements regarding the collection and retention of information concerning the products and services that we provide.
If you do not wish to disclose your Personal information for the purpose of direct marketing or would like to opt-out of receiving direct marketing communications, you can do so by contacting us using the contact details set out below, or by following the instructions to unsubscribe which are contained in a communication that you receive from us.
7. Third party service providers
We may disclose your Personal information to third parties who work with us in our business to promote, market or improve the services that we provide, including:
- providers of customer relations management database services and marketing database services;
- marketing consultants, promotion companies and website hosts;
- partnered businesses;
- linked services providers; and
- consultants and professional advisers.
We use third-party payment service providers to process transactions securely. These providers may collect and store your payment details in accordance with their own privacy policies.
Our platform is hosted by Shopify Inc., which provides us with the online e-commerce platform to sell our products and services. Your data may also be store through Shopify's data storage, databases and the general Shopify application. Shopify stores your data on a secure server behind a firewall and handles Personal information in accordance with its own privacy policy, available at http://www.shopify.com/legal/privacy.
We may also combine your Personal information with information available from other sources, including the entities mentioned above, to help us provide better services to you.
Where we do share information with third parties, we require that there are contracts in place that only allow use and disclosure of Personal information to provide the service and that protect your personal information in accordance with Australian Law. Otherwise, we will disclose Personal information to others if you have given us permission, or if the disclosure relates to the main purpose for which we collected the information and you would reasonably expect us to do so.
8. How we handle requests to access your Personal information
You have the right to request access to your Personal information which we hold about you and to request its correction. You can make such a request by contacting us using the contact details set out in this policy.
We will respond to any such request for access as soon as reasonably practicable. Where access is to be given, we will provide you with a copy or details of your Personal information in the manner requested by you where it is reasonable and practicable to do so.
We will not charge you a fee for making a request to access your Personal information. However, we may charge you a reasonable fee for giving you access to your Personal information.
In some cases, we may refuse to give you access to the information you have requested or only give you access to certain information. If we do this, we will provide you with a written statement setting out our reasons for refusal, except where it would be unreasonable to do so.
9. How we handle requests to your Personal information
We will take such steps (if any) as are reasonable in the circumstances to make sure that the Personal information we collect, use or disclose is accurate, complete, up to date and relevant.
If you believe the Personal information we hold about you in inaccurate, irrelevant, out of date, or incomplete, you can ask us to update or correct it. To do so, please contact us using the contact details listed below.
10. How to contact us or make a complaint
If you have any questions about this Privacy Policy, if you wish to correct or update information we hold about you or if you wish to request access or correction of your Personal information or make a complaint about a breach by us or our privacy obligations (including the way we have collected, disclosed or used your personal information) please contact:
Attention Privacy Officer
Email: support@pulcra.com.au
Address: Suite 329, 98-100 Elizabeth Street, Melbourne, VIC 3000
We will acknowledge and investigate any complaint about the way we manage Personal information as soon as practicable. We may seek further information from you to clarify your concerns. If We agree that your complaint is well founded, We will, in consultation with you, take the appropriate steps to rectify the problem. We will take reasonable steps to remedy any failure to comply with our privacy obligations.
